UX Design Management

As the UX lead for Dealer, Aftersales and Supply chain (DASC), I I took charge of designing, developing, and maintaining all UX/UI and accessibility standards, along with setting up usability and accessibility testing for every project. During this time, I created everything from low-fidelity wireframes to high-fidelity, functional prototypes that helped guide development teams for projects like Unified Inventory Visibility (UIV) and Vehicle Retail Inventory Management (VRIM).

As I grew in my role, I moved from being Lead UX Designer to a UX Manager, leading a team of 8 designers to develop user-centered design solutions across various product lines. I oversaw the design for over 20 software products, ensuring consistency and quality across a portfolio that spanned more than 300 products. DASC eventually was renamed Global Markets.

My management style is rooted in trust, collaboration, and support. I believe in empowering my team rather than micromanaging them, giving designers the autonomy to make thoughtful decisions and backing them up when their work is challenged. I actively defend my team’s contributions, especially when their voices risk being overshadowed by other disciplines. I foster a cooperative environment where designers support one another across projects rather than working in silos. Weekly standups provide a dedicated space for open feedback, shared learning, and continuous growth. This approach pays off, not only in the trust and respect I earn from my designers, but also in the delivery of well-designed products that contribute meaningfully to the business's revenue stream. Sharing design memes is also encouraged.

Some key products my team developed in 2024

• 3Synergy Program – A strategic initiative to align dealer, brand, and customer experiences across sales, service, and marketing functions.

• Connected Incentives (CI) – A platform that automates and personalizes incentive offers based on customer behavior and vehicle data.

• Direct to Consumer (D2C) models (Asia/Europe) – A digital-first vehicle sales model allowing customers to purchase directly from GM without a traditional dealership intermediary.

• CarBravo – GM’s certified pre-owned vehicle marketplace offering a seamless online and in-dealer used car shopping experience.

• Global Connect – A centralized portal providing dealers access to GM tools, resources, and communications across regions.

• Global Warranty – A system managing warranty claims and coverage policies for GM vehicles worldwide.

• Aftersales Vehicle Info (AVI) – A data platform delivering detailed vehicle service and repair history to support aftersales operations.

• Service Communications – A tool that delivers technical bulletins, recalls, and repair procedures to dealership service departments.

• Service Ownership Experience (SOE) – An initiative focused on enhancing the post-purchase customer experience through service, maintenance, and loyalty offerings.

• Ultimate Playbook – A comprehensive dealer guide that outlines best practices, tools, and strategies to drive sales and service performance.

• US Sales Reporting Transformation Strategy – A modernization effort to improve accuracy, timeliness, and insights in U.S. vehicle sales reporting.

• Vehicle Configuration Platform (VCP) – A system that allows real-time vehicle configuration and customization for manufacturing and sales purposes.

• Vehicle Retail Inventory Management for Fulfillment Centers – A solution optimizing vehicle allocation and inventory visibility across retail and fulfillment networks.

• Core Inventory Management – A platform to track, manage, and optimize dealership vehicle inventory levels and replenishment.

• Dealer Digital Command Center – A dashboard providing dealers with real-time insights into digital marketing performance and consumer engagement.

• Aftersales Retail Catalogue – An interactive catalog of GM parts and accessories tailored for both dealers and customers.

• Dealer Vendor eXchange – A marketplace enabling dealers to manage and integrate third-party vendor services through a single GM-supported interface.