User Experience Visual Designer at

IBM, Austin TX

Business Process Manager

  • IBM BPM is a platform for process design, execution, monitoring, and optimization, available on-premises and in the cloud.

  • Conducted extensive user research to inform design decisions and enhance user experience across devices.

  • Developed an iPad-exclusive app as an initial project.

  • Advocated mobile adaptation, designing a task management app vision based on user testing.

  • Created a responsive web portal for all devices, refining the design language.

Increased adoption rate by 16%.

  • Between 2013–2014, rebuilt the product in spare time with a teammate to become a fully responsive portal.

  • Adapted the design to match iOS 7 with flat UI and modern color schemes.

  • In 2015–2016, led a full redesign of IBM Business Process Manager.

  • Developed unique branding and design language within IBM Design Guidelines.

  • Redesigned all iconography to fit flat design style.

  • Focused on improving interaction design without reducing functionality.

  • Created journey maps and stored materials on an internal wiki.

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Freelance Work 2017-2018