Freelancing

IBM PartnerWorld Landing & News Pages (May–August):

• Helped redesign IBM PartnerWorld Landing and News pages.

• Started with another designer’s wireframe as the base.

• Created high-fidelity mockups for desktop, tablet, and mobile.

• Landing page designs shown first, followed by the original wireframe.

• Designed low- and medium-fidelity wireframes for the News page.

• Created final high-fidelity mockups for News page and article layouts.

• Role: Visual + UX Designer using IBM Design Language.

• Personas were internal; journey maps and other materials stored on IBM's internal wiki.

SmarterPaper / AT&T Partner Project (Sept–Nov):

• Designed social media tiles for blog posts to drive traffic.

• Topics included:

  • Amazon’s impact on traditional retail

  • Chatbots in e-commerce

  • "Physigital" (blending physical + digital retail)

• Co-created an infographic summarizing a long retail flyer.

• Enjoyed a collaborative and creative team experience.